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- Smartwood’s chairs and table are made of American oak.
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- Smartwood founder Zhao Lei discuss a technical problem with a carpenter.
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- Nicely made in China wood shelves by Smartwood.
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- Zhao Lei’s simple design – cf. his coat hanger in the background – appeals to the Chinese public, particularly the young and urban generation.
China’s export-led economy is slowly becoming more of a local consumer-led market. Evidence of this can be found in the growing number of consumer products with Chinese brands appearing in the shops all over China. Today, at Nicely Made in China (NMiC), we’re happy to introduce Zhao Lei – based in Hangzhou – and his Chinese furniture brand Smartwood.
