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- Mr Hans Schallenberger, Ozark founder and managing director photographed in his Hong Kong office.
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- A Chinese mountain guide trains with Olivier Balma – China Mountain Development Institute’s technical director – wearing an Ozark polaire fleece jacket and backpack on the South ridge of the “glacier blanc” peak in the Massif des Écrins in the Hautes-Alpes department in France. (Ph.Olivier Balma)
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- An aspiring Chinese mountain guide wearing an Ozark down jacket in the Mount Bogda base camp in the Bogda Ola range in Xinjiang, Western China. (Ph.Olivier Balma)
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- Nicely Made in China tents by Ozark in the Bogda Ola range in Xingjiang, Western China. (Ph.Olivier Balma)
If, having read last week’s article on travel company Global Nomad, you decided to go trekking, you may find you need some of the equipment produced by today’s guest, Swiss-born Hans Schallenberger! Nicely Made in China (NMiC) has found the perfect brand for you. Started 15 years ago but still barely known beyond China, Ozark [website in Chinese] sells outdoor gear exclusively to the Chinese market. NMiC talked to Mr Schallenberger, Ozark’s founder and managing director, to discover what has made the brand such a success story. Read the rest of this entry »
