- Alexandre Lagneau, Shulong designer and Brice Genin, Shulong General Manager.
- Shulong’s special “sponge” that gives the shoes its comfort and provides elasticity.
- A model with the denim Shulong.
- A very popular model called “Your Shu”: it comes with about 50 transfers that can be applied on the shoes with an iron.
Chinese sneakers are making a remarkable come back on the world fashion scene with a few historical brands competing for attention. Shulong is not a historical brand but its shoes come from a long tradition of shoe making. The company has been on the market for only 3 years and Nicely Made in China wanted to know more about it. Brice Genin, Shulong general manager, accepted to talk to us to explain to our readers how Shulong mixes something old – the classic Chinese sneaker- with the new technologies to turn it into a successful product. Read the rest of this entry »