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Nicole Bernard, Longma’s owner with Melissa at the Sheerwood Equestrian Center in Beijing.
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Melissa wears an Italian and Spanish leather bridle.
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The Longma saddle on Melissa.
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Longma custom made boots, the Chinese equestrian national team riders use the same model made by the same bootmaker.
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The saddle comes with adjustable blocks.
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Hand-stitched Spanish leather gloves are also one of Longma’s products.
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The Longma equestrian products” ice boots.
In its never ending search for quality products made in China, Nicely Made in China met Nicole Bernard, the owner of Longma, an Australia-based equestrian equipment company that makes all its products in China. From Tennessee where she was born, to Alvie (pop.60) near Melbourne, via Beijing where she spends half of her time, Nicole has traveled a long way. She stopped by at the Bookworm in Beijing to talk about her passions for China and horses, and how these two passions recently became intertwined.
Nicole, can you tell us how you started Longma?
A year or so ago my riding coach -Chris Smith 1980 Australian Olympic show jumping rider- came to visit me in Beijing- , and while discussing the equestrian market in Australia we realized it is bipolar: you either find very high end and very expensive gear or cheap junk. Horse riding is called the sport of kings and it is an expensive hobby. People who spend a lot of money on a horse care about what they put on their horses’ backs. I thought that hard-working people who love riding deserved high quality equipment at decent prices and that’s what Longma has been trying to provide for a year now. While I will not compare Longma with Australian master saddle makers, I can say that we’re trying to achieve a level of quality that these people respect.
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